06
Sep

5

5 Tips for Creating Engaging Content on Social Media Networks

In Content, Social Media | No Comment

Today businesses find that social media campaigns produce substantial positive outcome. Along with the increasing popularity of social networking on mobile devices, the impact can be even more significant. According to a research from HubSpot, 92% of all marketers said that ...

27
Aug

38

Are You Ready for the Back-to-School Campaigns?

In Content, Social Media | No Comment

Now it is about the time for students to get back to school after enjoying their summer, so it is the time that retailers are busy with advertising and promoting back-to-school shopping. According to the recent 2015 National Retail Federation’s ...

17
Aug

3

Integrate Social Media Marketing and Email Marketing

In Marketing, Social Media | No Comment

These days we have gotten more digital marketing options than we could ever possibly manage, and marketers are debating whether social media marketing or email marketing is a better option when it comes to focus on the marketing efforts. Facebook “...

27
Jul

17

Dimensions of Big Data

In Big Data | No Comment

What is “big data”? Given its widespread usage across mass media environments, it is not surprising that the precise meaning of the term is often vague. Big data can be understood as the convergence of four dimensions, or the four ...

15
Jul

4

Social Media for Travellers

In Social Media | No Comment

When you are planning for your upcoming travel, where will you look for references first? Your local travel agencies, your friends and family, or online travel sites etc. Today travellers make digital sites their first destination when planning their next ...

02
Jul

3

Fundamentals of Influencer Marketing

In Content | No Comment

84% of global consumers place more trust in word-of-mouth recommendations from friends and family than in other forms of advertising, according to a 2013 report from research firm Nielsen. And this marks a 6% increase from Nielsen’s 2007 report. The results from the ...

13
May

50

5 Elements to Use Storytelling to Strengthen Your Brand

In Content, Social Media | No Comment

From a marketer’s perspective, audiences are now in control of what they see, what they share and how they view it (i.e. through which channel). So brands can no longer push messages across, but need to pull audiences ...

02
Aug

1

4 Social Media Strategies to Improve Your Marketing Efforts

In Social Media | No Comment

It is no secret that social media marketing is more important than ever before. In 2014, it is one of the best ways to increase your brand recognition and search engine rankings as well as improve overall user experience. Over 75% of ...

23
May

3

Google and Faceboook enter the Drone Space

In Google | No Comment

It’s a small world after all, and it’s about to get even smaller. Facebook and Google are making moves to further connect all areas of the world. Rumors were swirling in early March that Facebook was reportedly interested ...

05
May

3

Social Media for Social Good

In Charity, YouTube | No Comment

You can admit it. You’re busy watching a viral video starring adorable animals instead of working right now. It’s OK, your secret is safe with us. Plus, we have really good news for you! Now your favorite way ...