Today businesses find that social media campaigns produce substantial positive outcome. Along with the increasing popularity of social networking on mobile devices, the impact can be even more significant. According to a research from HubSpot, 92% of all marketers said that ...
Now it is about the time for students to get back to school after enjoying their summer, so it is the time that retailers are busy with advertising and promoting back-to-school shopping. According to the recent 2015 National Retail Federation’s ...
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84% of global consumers place more trust in word-of-mouth recommendations from friends and family than in other forms of advertising, according to a 2013 report from research firm Nielsen. And this marks a 6% increase from Nielsen’s 2007 report. The results from the ...
From a marketer’s perspective, audiences are now in control of what they see, what they share and how they view it (i.e. through which channel). So brands can no longer push messages across, but need to pull audiences ...
Mother’s Day Shopping Made Easier
Mother’s day is a day we celebrate our love for our mothers. It is on this day that we want to pamper them with gifts, favourite foods and so much more. How do companies take advantage of this special day to market themselves? The answer is simple – using social media to propel and market ..