How to Use Social Media to Target Brides- and Grooms-to-be

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How to Use Social Media to Target Brides- and Grooms-to-be
By Klarity In Social Media

We are in an era that it is important that your wedding business has a good presence on the social media because people are logging in on social networks daily.  By leveraging social media, you will be able to gain higher visability by potential audiences that you would not be able to reach in traditional ways.  Before you go online, the first thing you need to do is to determine which platform(s) is(are) the most suitable one(s) for your wedding business.  I would recommend using Facebook, Twitter, Instagram, Pinterest and YouTube.  So let’s see how you can use each of these platforms.

1. Facebook

What makes Facebook a number one choice? It is one of the few platforms whose users are of a diverse age group. Whether young, middle-aged or old, they are all on Facebook. Weddings are more popular with people aged between 20 and 40, and this is the most popular age group among Facebook users. According to recent statistics, about 71% of Facebook users visit the site daily, and 40% of those go to the network multiple times a day. Another sources states that more and more engaged couples are using Facebook to communicate about and plan their weddings. So when using Facebook:

  • Use Professional Visuals
    When creating a Facebook page, make sure you do it professionally. Get a good photographer to take the best photos of your products, and then upload them on your Facebook page. Also ensure that images are taken from different angles and are well detailed, so your audience can have a clear visual of your products. If you want to share videos, ensure they are also well filmed. Consumers will take you more seriously if they believe you are a professional. Online shoppers tend to be very picky, and they want to see exactly what they are buying before they make their final decisions.
  • Give Specials, Gifts and Freebies Once In a While
    To make your page engaging and to entice new potential customers, you can host a giveaway event once in a while. It is a good way to convince your fans to sign up for your mailing list and to like and even share your posts on Facebook. Also, specials are especially well received as having a wedding can be a costly event, and couples are always looking out for discounts. That 5-10% off could be the reason why a couple picks you over other competitors.
  • Make Use of Facebook Advertising
    The greatest advantage of using Facebook for businesses is the availability of having a low cost advertising option, as you can particularly target your potential customers. Facebook ads allow you to pick your demographic by choosing specific age groups, genders, locations, relationship status, hobbies, and much more. You can even target couples who have been engaged for a specific amount of time. The best way to promote ads is to have different ads for different demographics running at the same time for a while to test what works best for you. For instance, you could have two ads, one targeting young couples and the other one for older couples. Remember when creating your ads, make sure you have a call-to-action, such as click here, buy now, shop with us, etc.

2. Twitter

Twitter is a great resource for finding potential customers and for sharing information about your business. With Twitter, you can search for wedding related keywords and be able to find brides- and grooms-to-be and then follow them. Be sure to not just follow people, but also provide them with relevant information that will help them with their wedding plans.

3. Instagram

Instagram is an excellent platform to showcase your products through images, so make sure you have the best photos for your posts. Also, this social network works best when you use the correct hashtags. Before you start using Instagram, make sure you research the popular hashtags related to weddings and wedding businesses. You can go to some websites, such as, to search for relevant hashtags and see how popular they are. Besides, Instagram allows up to 30 hashtags per image. Hence you should make use of all 30 for more post outreach. Moreover, unlike Facebook, Instagram is more popular with users under 35 years old, so keep this in mind when targeting your audience on this platform.

4. Pinterest

The reason why Pinterest is a good choice is because you will find people who are yet to get engaged, but are interested in planning their future weddings now, and they wouldn’t mind to have their list of vendors ready. When using Pinterest, create interesting and relevant boards that your audience will be interested in. You could for instance create boards based on different types of weddings or popular wedding topics, such as types of gowns, types of wedding decorations, and so on. Do not forget to engage with other Pinners by commenting on, sharing and liking their posts. This will increase your Pinterest popularity and also create good will among Pinners and your followers. Besides, do not forget to follow back your followers.

5. YouTube

YouTube is the most popular video platform, and is especially popular with men. Therefore, it is a good channel to reach out to grooms. YouTube gives you a chance to give your business a personality and share it with your audience. Also, you can share testimonials from your past customers and to share tips and advices with brides- and grooms-to-be on this network. To leverage YouTube, use professional videos and visuals, be creative with your titles, and ensure that you make use of all related keywords. If you have the budget, you can also take advantage of targeted YouTube ads.

One way to succeed in running your wedding business is to make use of all available social channels and techniques to nurture your client relationships. Also, do not forget that the most important marketing strategy for any business is word of mouth, and this can only be achieved by providing exceptional services to your target customers.

Nancy Tai,
Senior Social Data Analyst
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