We are in an era that it is important that your wedding business has a good presence on the social media because people are logging in on social networks daily. By leveraging social media, you will be able to gain higher visability by potential audiences that you would not be able to reach in traditional ways. Before you go online, the first thing you need to do is to determine which platform(s) is(are) the most suitable one(s) for your wedding business. I would recommend using Facebook, Twitter, Instagram, Pinterest and YouTube. So let’s see how you can use each of these platforms.
What makes Facebook a number one choice? It is one of the few platforms whose users are of a diverse age group. Whether young, middle-aged or old, they are all on Facebook. Weddings are more popular with people aged between 20 and 40, and this is the most popular age group among Facebook users. According to recent statistics, about 71% of Facebook users visit the site daily, and 40% of those go to the network multiple times a day. Another sources states that more and more engaged couples are using Facebook to communicate about and plan their weddings. So when using Facebook:
Twitter is a great resource for finding potential customers and for sharing information about your business. With Twitter, you can search for wedding related keywords and be able to find brides- and grooms-to-be and then follow them. Be sure to not just follow people, but also provide them with relevant information that will help them with their wedding plans.
Instagram is an excellent platform to showcase your products through images, so make sure you have the best photos for your posts. Also, this social network works best when you use the correct hashtags. Before you start using Instagram, make sure you research the popular hashtags related to weddings and wedding businesses. You can go to some websites, such as ritetag.com, to search for relevant hashtags and see how popular they are. Besides, Instagram allows up to 30 hashtags per image. Hence you should make use of all 30 for more post outreach. Moreover, unlike Facebook, Instagram is more popular with users under 35 years old, so keep this in mind when targeting your audience on this platform.
The reason why Pinterest is a good choice is because you will find people who are yet to get engaged, but are interested in planning their future weddings now, and they wouldn’t mind to have their list of vendors ready. When using Pinterest, create interesting and relevant boards that your audience will be interested in. You could for instance create boards based on different types of weddings or popular wedding topics, such as types of gowns, types of wedding decorations, and so on. Do not forget to engage with other Pinners by commenting on, sharing and liking their posts. This will increase your Pinterest popularity and also create good will among Pinners and your followers. Besides, do not forget to follow back your followers.
YouTube is the most popular video platform, and is especially popular with men. Therefore, it is a good channel to reach out to grooms. YouTube gives you a chance to give your business a personality and share it with your audience. Also, you can share testimonials from your past customers and to share tips and advices with brides- and grooms-to-be on this network. To leverage YouTube, use professional videos and visuals, be creative with your titles, and ensure that you make use of all related keywords. If you have the budget, you can also take advantage of targeted YouTube ads.
One way to succeed in running your wedding business is to make use of all available social channels and techniques to nurture your client relationships. Also, do not forget that the most important marketing strategy for any business is word of mouth, and this can only be achieved by providing exceptional services to your target customers.