When you are planning for your upcoming travel, where will you look for references first? Your local travel agencies, your friends and family, or online travel sites etc.
Today travellers make digital sites their first destination when planning their next trips. According to eMarketer, many leisure tourists turn to one or more than one social media channels for inspiration within different categories of their travel planning, including hotels, vacation activities, attractions, restaurants and more. So now, for many travel businesses, social media has become another important channel to attract potential travellers, which in turn can ultimately convert them into customers.
To reach out to travellers on social media, it is important to understand the reasons that they are using it. The following are a few of the main reasons people go to Facebook, Twitter, Instagram, Pinterest and other popular social sites before they set out on their journey.
Travellers turn to social media for ideas: where to travel, where to stay, where to eat. If you are going to a new destination and you want to know all the best spots to visit, you can turn to social media for advice and suggestions from real visitors. Marketing through social media should focus on recommendations from real customers.
Ask your loyal guests for recommendations when they stay at your hotel or eat at your restaurant. Provide a comment card or a satisfaction survey and tell your guests that their comments may be used for promotional purposes. Use quotations from your customers on your social media pages. When travellers visit your pages, the first thing they will see is positive reviews from real customers. These reviews build your credibility and create a relationship with potential travellers. Also you can improve your impression when they provide negative feedbacks.
Social media is one of the best channels to look for promotions. Travellers visit the social media pages of hotels and restaurants to take advantage of daily and seasonal deals. Contests attract new visitors and increase interaction on your social media pages.
Create promotions that draw in travellers. Focus on seasonal events and holidays, collaborate with other local businesses to run joint promotions and keep travellers coming back with loyalty rewards. Advertise your promotions on social media and then engage with travellers. The more likes, shares, comments and retweets you get, the larger audience you will reach.
To choose where you really want to go and stay, you need to know what products and services are offered and what the atmosphere is like. The social media page of a hospitality business can provide you with lots of information about what the business offers, how much are the services, who goes there and what it is like.
Social media is a channel to interact with your potential guests and form a connection. Create regular posts showing your city’s hot spots. Hold contests for winning a free room or a free meal. Post nice pictures and videos of your customers enjoying your hotel or restaurant, which making audience to feel that as if they are there too.
Today the travel industry depends heavily on the use of word-of-mouth to spread opinions and recommendations, and social platforms such as Facebook and Twitter allow customers to easily share tips and suggestions. Also these platforms provide a way to connect and engage with existing and prospective customers on a one-to-one basis. There are travel discussions going on all the time, and social media will help you reach your target audience, answer their questions and help them find the perfect destination, hotel and restaurant for their next trip.