HONG KONG – Social Media Broadcasts, the developer of Klarity, has created an app integration for HootSuite, the world’s most widely adopted social relationship platform, to make datadriven strategies more relevant for marketers and enterprises

HootSuite users will now be able to gain valuable insights into Chinese social behaviour via indepth Sina Weibo analytics provided by Klarity.

Sina Weibo is the leading Chinese microblogging network with over 500 million users and a gateway into the Chinese consumer. It can be a huge resource to marketers; however, being able to sift through all the data and draw actionable insights is not easy. Klarity monitors thousands of brands across multiple social platforms including Sina Weibo. The engine collects granular data from corporate social profiles to provide detailed analytics on social reach, engagement and mentions. Marketers are able to gain a better understanding on the social health of their particular brand as well as benchmark performance against their competitors.

“With 15 fully translated dashboard languages, including Thai, Japanese, Korean, Indonesian, Chinese Simplified and Chinese Traditional, HootSuite is Asia’s leading social relationship platform,” says Ken Mandel, HootSuite’s Managing Director for Asia Pacific. “Today, we take this a step further by announcing our integration with Klarity to provide marketers, brand managers, and agencies with social media analytics functionality for Sina Weibo, one of China’s top social networks. Now, directly from the HootSuite dashboard, our Enterprise users can focus on key metrics by gauging the effectiveness of their social media campaigns on Sina Weibo and therefore better position themselves against competitors. I’m thrilled for this integration and what it means for our global users for gaining valuable insight into online behavior in Asia.”